First Place Prize:

Three-day/two-night stay in Michigan (includes flight, hotel and rental car for any winner who lives more than 50 miles from Detroit)
Day of Design – a behind-the-scenes visit to FCA’s Design Studios. Work one-on-one with professional designers
Scholarship to attend the College for Creative Studies Precollege Summer Experience Transportation Design program, which runs July 7-27, 2019. The award includes three weeks of faculty-led automotive-design studio class, three transferable college credits, materials, housing, all meals, and activities
Attend the EyesOn Design Vision Honored Black Tie and Silent Auction, along with FCA Design team members
Junior Judge participants in EyesOn Design Car Show in Grosse Pointe, Michigan, on June 16, 2019. Includes three passes
Wacom MobileStudio Pro 16

Second and Third Place Prizes:

Three-day/two-night stay in Michigan (includes flight, hotel and rental car for any winner who lives more than 50 miles from Detroit)
Day of Design – a behind-the-scenes visit to FCA’s Design Studios. Work one-on-one with professional designers
Scholarship to attend the College for Creative Studies Precollege Summer Experience Transportation Design program, which runs July 7-27, 2019. The award includes three weeks of faculty-led automotive-design studio class, three transferable college credits, materials, housing, all meals, and activities
Attend the EyesOn Design Vision Honored Black Tie and Silent Auction, along with FCA Design team members
Junior Judge participants in EyesOn Design Car Show in Grosse Pointe, Michigan, on June 16, 2019. Includes three passes
Apple iPad Pro and Apple Pencil

The History of Drive For Design

Launched in 2013, the FCA US Product Design team created its Drive for Design contest as a way to educate young artists about careers in automotive design. Starting locally in Detroit, Drive for Design has grown to become a national contest that has awarded students with prizes and rare opportunities to help further develop their design skills.

FCA US Drive for Design Contest

presented by FCA US Product Design

Drive for Design Guidelines

PROJECT BRIEF:

Ultimate status vehicle. Design a new vehicle to be the ultimate expression of any FCA brand.

What will bring a new level of excitement to the showroom?

ELIGIBILITY:

Entrants must be legal U.S. residents in grades 10-12 currently attending a U.S. high school

SUBMITTING ENTRIES:

WWW.FCADRIVEFORDESIGN.COM

Submit as a .pdf or .jpg, any medium accepted, size no larger than 11” X 17”
Submit only one final design
Interior or exterior design is acceptable
Deadline for submission is Saturday, April 27, 2019, at 12 a.m. Eastern
Entry must not contain material that violates or infringes upon another’s rights, including but not limited to, privacy, publicity or intellectual property rights, or that constitutes copyright infringement
Submission must be the original work of the Entrant

TIMING AND DEADLINES:

February 19, 2019 – Contest start date. Begin submissions
April 27, 2019 – Entries due via WWW.FCADRIVEFORDESIGN.COM
May 3, 2019 – Winners announced
June 14, 2019 – Winners awarded at the EyesOn Design Vision Honored Black Tie and Silent Auction

PRIZES AND AWARDS:

Three winners will be selected and must be present, or have a representative present*, at the EyesOn Design Vision Honored Award Ceremony in Detroit, Michigan.

First Place Prizes:

Three-day/two-night stay in Michigan (includes flight, hotel and rental car for any winner who lives more than 50 miles from Detroit)
Day of Design – a behind-the-scenes visit to FCA’s Design Studios. Work one-on-one with professional designers
Scholarship to attend the College for Creative Studies Precollege Summer Experience Transportation Design program, which runs July 7-27, 2019. The award includes three weeks of faculty-led automotive-design studio class, three transferable college credits, materials, housing, all meals, and activities
Attend the EyesOn Design Vision Honored Black Tie and Silent Auction, along with FCA Design team members
Junior Judge participants in EyesOn Design Car Show in Grosse Pointe, Michigan, on June 16, 2019. Includes three passes
Wacom MobileStudio Pro 16

Second and Third Place Prizes:

Three-day/two-night stay in Michigan (includes flight, hotel and rental car for any winner who lives more than 50 miles from Detroit)
Day of Design – a behind-the-scenes visit to FCA’s Design Studios. Work one-on-one with professional designers
Scholarship to attend the College for Creative Studies Precollege Summer Experience Transportation Design program, which runs July 7-27, 2019. The award includes three weeks of faculty-led automotive-design studio class, three transferable college credits, materials, housing, all meals, and activities
Attend the EyesOn Design Vision Honored Black Tie and Silent Auction, along with FCA Design team members
Junior Judge participants in EyesOn Design Car Show in Grosse Pointe, Michigan, on June 16, 2019. Includes three passes
Apple iPad Pro and Apple Pencil

JUDGING:

After an initial screening, submissions will be judged by a panel of qualified judges from the FCA US Product Design Office (“Judges”). The Judges will evaluate each Finalist’s entry according to the following weighted criteria: (1) “Craftsmanship” – 25%, (2) “Design Quality” – 25%, (3) “Illustration” – 25% and (4) “Originality” – 25%. The Finalist with the highest overall score from the Judges will be deemed the potential first place winner. The Finalists whose entries receive the next two highest scores from the Judges will be deemed potential second and third place winners. All winners are deemed potential winners pending verification of eligibility and compliance with these guidelines, as determined by FCA US at its sole discretion
The decisions of FCA US shall be final and binding in all matters pertaining to the Contest

*A representative from FCA US may accept prizes on behalf of a student if he/she is unable to attend the awards event on June 14, 2019 in Detroit, Michigan.

Students can follow all competition news on Facebook, Twitter and Instagram using the hashtag #DriveForDesign

Questions? Contact DriveForDesign@FCAGroup.com

LEGAL

By submitting an entry, each Entrant agrees to be bound by these Official Rules and that his or her entry conforms to the entry guidelines and restrictions set forth in these Official Rules (“Entry Requirements”) and that FCA US LLC may, at its sole discretion, disqualify him or her from the Contest if FCA decides that his or her entry fails to conform to the Entry Requirements or any other provision of these Official Rules. FCA’s decisions regarding application and interpretation of these Official Rules shall be binding and final. Each entrant into the Contest (and his or her parent or legal guardian, if the entrant is under the age of majority in his or her state of residence [a “minor”]) hereby irrevocably grants, transfers, sells, assigns and conveys to FCA, its successors and assigns, all present and future right, title and interest of every kind and nature whatsoever, including, without limitation, all patents, design patents and copyrights, and all rights incidental, subsidiary, ancillary or allied thereto (including, without limitation, all derivative rights) in and to the entry for exploitation throughout the universe, in perpetuity, by means of any and all media and devices whether now known or hereafter devised. FCA shall have the right, in its sole discretion and without owing any additional consideration to entrant, to edit, composite, morph, scan, duplicate, alter, use or otherwise exploit each entry for any purpose which FCA deems necessary or desirable, and each entrant irrevocably waives any and all so-called moral rights they may have therein. Each entrant hereby acknowledges that such entrant does not reserve any rights in or to the entry. If FCA shall desire to secure additional assignments, certificates of engagement for the entry or other documents as FCA may reasonably require in order to effectuate the purposes and intents of these Official Rules, then each Entrant agrees to sign the same upon Sponsor’s request therefor.